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published July 28, 2020
We're excited about introducing our logo redesign and eager to share its meaning and symbolism details with you! We used the Great Attractor, the Lorenz Attractor, and the "Eye" symbol as a basis for our renewed logo.
We're excited about introducing our logo redesign and eager to share its meaning and symbolism details with you! We used the Great Attractor, the Lorenz Attractor, and the "Eye" symbol as a basis for our renewed logo.
Let's start with the very idea of "attractor".
There are various attractors, but we drew on the Great Attractor and the Lorenz Attractor concepts as a basis. The Great attractor is an anomalous region of the Universe, located at about 250 million light-years from Earth, in the direction of the constellation Nagonik, which can only be observed from our planet's southern hemisphere. The Great Attractor is, in fact, a gravitational anomaly and is most likely a monstrously vast and dense cluster of galaxies with a mass comparable to one hundred thousand groups of our Universe — the Milky Way.
There are various attractors, but we drew on the Great Attractor and the Lorenz Attractor concepts as a basis. The Great attractor is an anomalous region of the Universe, located at about 250 million light-years from Earth, in the direction of the constellation Nagonik, which can only be observed from our planet's southern hemisphere. The Great Attractor is, in fact, a gravitational anomaly and is most likely a monstrously vast and dense cluster of galaxies with a mass comparable to one hundred thousand groups of our Universe — the Milky Way.
Why is it so unique? The scientists claim that after the Big Bang, the Universe started its continuous expansion with an ever-increasing speed. However, for some reason, in one of the regions of the Universe, this speed was much lower. Studies have shown a specific supermassive object in this area that has a colossal gravitational effect on hundreds of thousands of surrounding galaxies, including the Milky Way. The object is the Great Attractor itself.
We chose this symbol for a reason. Our company also attracts and builds on reliable interaction with colleagues and partners. Our "field," developed over the years, creates a favorable environment and has many advantages. We strive to become great.
The Lorenz Attractor, in its turn, is a truly unique phenomenon, which Edward Lorenz worked on, and many scientists followed him. Since childhood, Edward Lorenz was fond of the weather and mathematics. In 1960, Lorenz created a simplified weather model that described the values at a given time for temperature, atmospheric pressure, and wind speed — a set of numbers. Lorenz chose twelve formulas to describe the relationship between those variables. A specific time unit variables' values depended on the preceding time unit variables' values, and Lorenz based the formulaic calculations on the dependency. The system used several values and began giving out rows of numbers (later Lorenz "taught" it to draw simple graphs) describing the weather in some imaginary world. The numbers did not repeat or sometimes almost did repeat. The system seemed to reproduce its old state, but not wholly; cycles did not arise.
We chose this symbol for a reason. Our company also attracts and builds on reliable interaction with colleagues and partners. Our "field," developed over the years, creates a favorable environment and has many advantages. We strive to become great.
The Lorenz Attractor, in its turn, is a truly unique phenomenon, which Edward Lorenz worked on, and many scientists followed him. Since childhood, Edward Lorenz was fond of the weather and mathematics. In 1960, Lorenz created a simplified weather model that described the values at a given time for temperature, atmospheric pressure, and wind speed — a set of numbers. Lorenz chose twelve formulas to describe the relationship between those variables. A specific time unit variables' values depended on the preceding time unit variables' values, and Lorenz based the formulaic calculations on the dependency. The system used several values and began giving out rows of numbers (later Lorenz "taught" it to draw simple graphs) describing the weather in some imaginary world. The numbers did not repeat or sometimes almost did repeat. The system seemed to reproduce its old state, but not wholly; cycles did not arise.
Simply put, the imaginary weather was incalculable, and the nature of this unpredictability replicated the one of the real weather. This observation, coupled with many other discoveries, led to a detailed study of deterministic chaos. Lorenz gave an illustrative example: given the weather belongs to such sensitive systems, then the gull's wings' flapping can cause noticeable changes in it. Later, the seagull turned into a butterfly, and in 1972 the work "Does the flap of a butterfly's wings in Brazil set off a tornado in Texas?" was published.
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That is how the famous term "butterfly effect" was born. No matter how small we are, we can still influence the world. Our work affects people all over the world. It doesn't matter where we are physically and how small our company is (compared to business giants); we make products that greatly influence our partners' results. We are a part of an extensive system; we do our best while assisting our clients in achieving their goals and ours since our clients' success directly depends on our colleagues' success. Our team does many laps, almost repeating the trajectory, and tries to improve on each new lap.
All generated acts and reports can be downloaded to Excel spreadsheets, graphs, copied to accounting documents. Everything is formed in the right format, which saves a lot of time.
We added the eye symbol to indicate our openness, experience, and business principles. The eye, as an essential sense organ, acts as a symbol of perception and knowledge. In a broader sense, the eye denotes the very ability to perceive, cognize and understand.
Since ancient times, the eye has been a symbol of contemplation and any active action directed outside (magical, psychological, physical).
Since ancient times, the eye has been a symbol of contemplation and any active action directed outside (magical, psychological, physical).
As a "tool" for the manifestation and projection of the power of thought. As the intersection of a person's inner and outer worlds, the eye is the embodiment of contact and mediation.
The history of the "eye" symbol goes much deeper into the gray ages. For three millennia BC., the ancient Sumerians, with whom the rise of civilization is traditionally associated, conveyed the degree of the sacredness of the sculptures of deities with their abnormally huge eyes — to heighten the sense of respectful vigil in their presence. An open eye calls for wisdom and appeals to conscience. We can see sharp and clear, always be honest and open. Our team monitors the "butterfly effect" and does not allow it to exist indifferently. We strive to create only meaningful products, invest in our work and help excellent specialists grow. And, of course, we use a little magic when creating our software.
We will now have a feedback gathering phase about the logo and website, and we will be glad to receive your feedback and suggestions. Please write to us!
The history of the "eye" symbol goes much deeper into the gray ages. For three millennia BC., the ancient Sumerians, with whom the rise of civilization is traditionally associated, conveyed the degree of the sacredness of the sculptures of deities with their abnormally huge eyes — to heighten the sense of respectful vigil in their presence. An open eye calls for wisdom and appeals to conscience. We can see sharp and clear, always be honest and open. Our team monitors the "butterfly effect" and does not allow it to exist indifferently. We strive to create only meaningful products, invest in our work and help excellent specialists grow. And, of course, we use a little magic when creating our software.
We will now have a feedback gathering phase about the logo and website, and we will be glad to receive your feedback and suggestions. Please write to us!
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Worked on the article:
Yuliana Amelina
Chief Executive Officer
